Marketing is part science and part poetry. When an author puts pen to paper, the goal is to create a tone that invites a reader to join the story. The same holds true for marketing. Linguistic rules apply to the creation of a marketing message. To reach your audience in an inspiring manner, the marketing copywriter needs to follow a few well-established linguistic rules. Read more “Using Linguistics to Create a Brand Tone for Your Marketing”
In May of 2015, the Federal Trade Commission released new guidelines that directly affect most affiliate marketers. The last time the FTC published guidelines related to affiliate marketing was in March of 2013 when the FTC released its updated “.com Disclosures”.
In May 2015, the FTC updated its “Endorsement Guides,” covering issues such as disclosures in close proximity to affiliate links, buying “Likes” and incentivizing Tweets, and required disclosures in consumer reviews.
Disclosure of Potential Commissions Near Affiliate Links
Many affiliate marketers create content around to products that would appear on blogs or consumer reviews sites, with affiliate links to retailers embedded into the content. The new version of the FTC’s Endorsement Guides clarifies that affiliate marketers must disclose their relationship with the retailer in a “clear and conspicuous” manner, so that consumers can decide how much weight to give the product review or endorsement. Read more “FTC Requirements for Affiliate Marketers”
The 10th annual Affiliate Summit Pinnacle Awards, which recognize exemplary affiliate marketers, were held at Affiliate Summit West 2016, which took place January 10-12, 2016 at Paris Las Vegas.
The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space.
Award winners are recognized because they are innovators with vision and influence.
Congratulations to the winners…
Thank you to everybody who submitted nominations and congratulations to the finalists, too!
See a list of the Affiliate Summit Pinnacle Award winners by year.
In today's busy world that's filled with smartphones and distractions, it can be tough to take a true break from work. It can be even more chaotic when you're a busy mom. You're caring for other people in addition to meeting your own needs.
But with the right tools and attitude, it's possible to strike a healthy work-life balance that allows you to live a better life. Here are some tips on how to do it:
Make the most of your time by making a list of your top priorities, and then create a schedule with time allotted for everything. Maybe you have one day per week where you don't take any meetings so you can get more done at the office. Or you could book one exercise class before you head home from work to help clear your head after a long day.
Cut back on multitasking. Instead of trying to finish four things at once, try just knocking out one at a time. Maybe this means you devote one hour each morning to checking email. Make a rule to not check email after you've left your desk. Decide what boundaries you want to draw and enforce them. Your work and home life will be better for it.
If you're always worrying about others, it's easy to let your own priorities fall by the wayside. If this has been happening, and you'd like to make it better, consider scheduling time for yourself into your day. Read more “4 Tips for Finding Work-Life Balance “