Affiliate marketing posts from seasoned affiliate marketing pro Missy Ward.

Is Your Small Business Prepared for a Data Disaster?

by Missy Ward

A good business is a data-driven business (at least according to data-driven management practices).

Your marketing strategies, operational procedures and labor recruitment should all be based on carefully collected and analyzed data.

Given this premise, your data is your most valuable asset and losing it could cost you your business.

Is your small business prepared for a data disaster? Here is some info that can help you identify potential issues.

Hacks

The more "visible" your business is, the greater a target it is for hackers.

This is a lesson that Sony recently learned the hard way when North Korea allegedly gained access to its private emails and data and released them to the world. The security breach before the release of the movie "The Interview" resulted in a media circus for the company and a major threat for the FBI and Homeland Security to contend with. Read more “Is Your Small Business Prepared for a Data Disaster?” →

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Mobile Apps for SMBs

by Missy Ward

Mobile Apps for SMBs Some entrepreneurs new to the small business world find themselves working weekends and even taking personal pay cuts to get their business off of the ground.

If you had a set of tools to make managing a small business easier, wouldn’t you use them?

Well with a guess what: You’ve had access to them all along. Check out these top mobile apps for SMBs that can make the startup life a lot easier: Read more “Mobile Apps for SMBs” →

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Enter the Affiliate Summit Rockstar Sweepstakes #ASE15

by Missy Ward

Head to the Big Apple. Enter Affiliate Summit’s Rockstar Sweepstakes for a chance to win a trip to New York to attend Affiliate Summit East 2015 taking place at the New York Marriott Marquis on August 2-4, 2015.

Affiliate Summit East 2015 Rockstar Sweepstakes

One Grand Prize Winner will receive an All-Inclusive trip to New York to attend Affiliate Summit East 2015. (Approximate Retail Value: $10,000!) Read more “Enter the Affiliate Summit Rockstar Sweepstakes #ASE15” →

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Tell Your Brand’s Story Through Testimonials

by Missy Ward

"Soliciting Testimonials to Establish Trust", originally appeared on itsaWAHMthing.com, where I regularly contribute articles about marketing, productivity and technology tips for small businesses and work at home moms.

Soliciting Testimonials to Establish Trust

For as long as marketers have sold products, they’ve sought customer testimonials. In the age of social media, testimonials have transformed, but they still serve the core purpose of establishing trust between seller and buyer. Tell Your Brand's Story Through Testimonials

The Importance of Testimonials

If you’ve ever written or delivered an elevator pitch, you know it should be brief. Yet experts recommend including customer testimonials even in this very quick form of communication — that’s how critical testimonials are in telling your brand story.

Using customer testimonials in your pitch shows that your business is credible, notes the Neeley School of Business at Texas Christian University.

Testimonials can also tell compelling stories about your business through the eyes of your customers.

With the frenetic pace of marketing today, it’s critical that we create personal stories to make our customers and prospective customers pause. I recommend soliciting testimonials from customers who’ve had a great experience interacting with your brand. Read more “Tell Your Brand's Story Through Testimonials” →

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