Affiliate marketing posts from seasoned affiliate marketing pro Missy Ward.

Affiliate Summit Europe 2019 – Keynote Steven Bartlett

by Missy Ward

2019 is the age of authenticity and the power of affiliate marketing is becoming more prominent than ever. People are becoming less and less concerned with vanity metrics within this space and are instead turning to measure the strength of the relationship the publisher has with their audience and their ability to get their audience to act.

On March 13, 2019, Affiliate Summit Europe 2019's Keynote Speaker, Steve Bartlett, CEO & Founder of Social Chain, discussed how brands and affiliates can utilize advances in social media to their advantage and continue to remain authentic within the ever-changing digital world.

See more Affiliate Summit Videos here.

Affiliate Summit East 2019 – The Premier Conference & Expo for Global Brands, Performance Marketers, and Influencers is taking place at the New York Marriott Marquis on August 11-13, 2019. Join 5,000+ attendees as they network and learn from the performance marketing industry's top companies and key decision makers.

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Last Chance To Register For Affiliate Summit Europe 2019…

by Missy Ward

In just under a week, over 2,000 digital marketers will converge upon RAI in Amsterdam for Europe’s premier performance marketing event, Affiliate Summit Europe 2019.

The latest companies registered include Santander, Decathlon, Thomas Cook, KLM, Treatwell, and IKEA. You can view the full list of attending companies here.

As we are close to a sell-out, only limited passes remain. Don’t miss out on three days of exclusive networking and an educational program delivered by over 30 of the biggest names in the industry.

So, book your flights and hotel but most importantly, register now, before we sell out.

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Affiliate Summit Webinar Series: The APAC Opportunity

by Missy Ward

If you're sorting out how to connect with customers in APAC, the Affiliate Summit Webinar: The APAC Opportunity can help you along.

The webinar, which will be presented by Ayush Goyal, Regional Director SEA, Optimise Media will cover:

- Getting the fundamentals right – tracking, payments, currencies, language, time zone localization, local publisher reach, local account management
- Universal tracking – how to overcome the most common tracking issues and track performance campaigns the smart way
- Examples of advertisers who have successfully scaled cross-border campaigns in APAC

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Global Email Opt-Out Behavior [Infographic]

by Tom Wozniak

When you look around the internet for reports, infographics, and other data regarding email marketing, you’ll find plenty of content covering the major KPIs that marketers typically use to measure the effectiveness of a campaign. Open Rate, Click Rate, Conversions and Conversion Rate, ROI, surveys about how businesses value email in the marketing mix, etc. But, one type of data you don’t see discussed very often is Unsubscribes or Opt-Outs.

Sometimes marketers like to focus on the positive metrics and may spend less time looking at the negative marketing signals being sent by a metric like opt-outs. However, there is plenty to be learned by examining opt-out behavior from your own email campaigns, and it can also be instructive to take a more holistic view of opt-outs across industries and from different geographic regions. Read more →

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