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How to Turn Your Social Media Followers Into Customers

  • by Missy Ward

How to Turn Your Social Media Followers Into CustomersNearly every marketer uses social media in some form for their business, but the real power in social media lies in getting fans and followers to make purchases. 90 percent of marketers consider social media very important for their business, but the same percentage want answers regarding the best ways to engage their audiences.

Since social strategy and community management is a significant investment, setting conversion goals and regularly measuring and refining them is key to a worthwhile return. Whether you're a B2B company focused on LinkedIn or a multimillion-dollar corporation with a presence on all the major social channels, here are key techniques to turn your social followers into buyers.

Optimize Your Pages

Every single social media channel you have a presence on should be optimized to the extent that your main website is. This means you should have full contact information for your business, a keyword-focused description of your brand and complete profiles. Think of each social media page as a new microsite for your business. You want it to properly reflect your service or products and give visitors an easy way to get in touch with you. Read more “How to Turn Your Social Media Followers Into Customers” →

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JustSoPosh.com Takes It Personally

  • by Missy Ward

I remember receiving my first personalized gift when I was a young girl. It was a sterling silver locket with my name on it. There was something so uniquely special about it. Not only was it a gift that was given at a milestone birthday, but it was more than that. There was no way that my sister could snag it and pretend it was hers. That locket was all mine.

Over the years, I've received several personalized gifts – from a NY Jets flag with my last name on it to celebrate moving into my first home to a gorgeous baby blank that was given to me when my first son was born, with his name and weight embroidered onto it.

Each time I receive something that has been personalized it just made the experience… more personal.

So when I had the opportunity to become a silent partner in JustSoPosh.com, I knew I couldn't pass up the chance to participate.

JustSoPosh, an online boutique not only specializes in items that are personalized, but they also do it in a very personal manner by delivering attentive customer service through personal interactions.

JustSoPosh | Save 10% on Personalized Gifts for Loved Ones

So whether you're looking for personalized baby and children's clothing, toys, school supplies, mommy/daddy gifts, home decor, or holiday-themed gifts, JustSoPosh will likely have something to fit the bill.

And here's a little incentive to check us out. Now through July 30th, you'll save 10% off your entire order at JustSoPosh.com by using my “Friends & Family” discount. Simply enter “MISSY” in the coupon code box during checkout.

If you order something, let me know how you like it!

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4 Ways to Create Blog Posts that Convert Visitors…

  • by Missy Ward

4 Ways to Create Blog Posts that Convert Visitors into CustomersContent marketing is one of the most prevalent forms of marketing today, even for B2B businesses. According to the Content Marketing Institute's 2017 Benchmarks, Budgets and Trends — North America reports, 86 percent of B2C marketers feature content in their strategy, and a whopping 89 percent of B2B marketers are using it.

For the majority, this means having at least a blog, an online publication where the brand can feature everything from photo slideshows to infographics to videos, all in a search engine-friendly format that's crawlable to notch higher results.

But even if your blog is getting millions of hits and generating lots of discussions and social shares, if sales are still stagnant, it's not doing its job.

Your blog should provide useful and helpful information to visitors who are then convinced enough to convert to purchasers. Here are four ways to turn those visitors into customers. Read more “4 Ways to Create Blog Posts that Convert Visitors into Customers” →

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Videos of the Affiliate Summit West 2017 Keynote Addresses…

  • by Missy Ward

Affiliate-Summit-West-2013-logo-300x164[1]Affiliate Summit West 2017 took place on January 15-17 at Paris Las Vegas Hotel. If you weren't able to attend or if you were there and missed the keynotes, here are the videos for you to watch at your leisure.

Enjoy!

Marty Weintraub, Founder of Aimclear®


Brian Massey, Founder of Conversion Sciences


Sean Dolan, President & COO of PushFire

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