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5 Angry Customer Personas & How to Help Them

  • by Missy Ward

According to a Customer Experience Impact Report sponsored by RightNow, 82 percent of U.S. consumers said they have stopped doing business with a company due to poor service. Seventy-three percent of those said the rude staff was the main reason for the switch while 55 percent complained about a slow and inefficient resolution.

5 Angry Customer Personas & How to Help Them

Every business will get an angry customer from time to time — the trick is to use the opportunity to identify trends and better train your staff on resolving issues.

Here are some customer persona insights to explore and ways in which to help them. Read more “5 Angry Customer Personas & How to Help Them” →

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Affiliate Marketing

Using Video in Your Product Reviews

  • by Missy Ward

Why consider using video in your product reviews?

Well, it turns out YouTube is the number two place people search – after Google. So using videos in your review and uploading them to YouTube can seriously boost your SEO rankings (and no, the same cannot be said of other video hosting sites; stick with YouTube – after all, Google owns it).

Using Video in your Product Reviews

Authenticity Matters in Video Product Reviews

Thinking about adding a video to your site can be pretty daunting, particularly when you’re a work from home blogger. You might feel like you’ll need to put on makeup, do your hair, and clean your house before you can shoot a quick video about a product.

But the truth is authenticity matters in video content as well. While it’s always nice to look good and have a clean house, you can also JUST BE YOU on the videos, even if that YOU has kids crawling all over you… and your yoga pants.

Read more “Using Video in Your Product Reviews” →

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Affiliate Marketing

11 Industry Blogs You Should Be Following

  • by Missy Ward

11 Industry Blogs You Should Be FollowingAs an entrepreneur, your appetite for knowledge is practically insatiable. But with so many resources to choose from, how do you identify those that are most useful?

Here are 11 industry blogs you should be following to help you expand your knowledge: Read more “11 Industry Blogs You Should Be Following” →

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Affiliate Marketing

Should Your Business Back Up Its Social Media Accounts?

  • by Missy Ward

You’ve spent years developing your brand’s voice online and harnessing a content marketing strategy that appeals to your target audiences. As a result, your number of followers on Twitter and Facebook has soared.

But out of the blue, some sort of system glitch occurs and you lose everything you’ve worked so hard to build. All the useful articles, infographics, videos and images have disappeared in a flash.

Even worse—your massive list of fans has been eradicated.

Should Your Business Back Up Its Social Media Accounts?

For businesses that regularly back up their social media profiles, a bulk of this data can be retrieved. But for those who have overlooked this pertinent step, they’ll have to rebuild from scratch. Depending on the nature of the business and industry they’re in, revenues could take a major hit.

Here are a few reasons why it's smart for your business to back up its social media accounts: Read more “Should Your Business Back Up Its Social Media Accounts?” →

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