If you attended Affiliate Summit Europe 2018 in February, or keep up with digital marketing industry news, you’ve almost certainly run across many references to GDPR.
The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, and intends to strengthen and unify data protection requirements within the European Union (EU).
Basically, it sets a series of rules for companies to follow when they are collecting, storing, and/or processing data from individuals in the EU.
As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, one major change from previous data protection requirements is that companies outside the EU will be monitored and required to comply with the new regulation and GDPR is enforceable outside the EU.
This means if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR. It also retroactively applies to data you have previously collected, rather than just new data you begin gathering after the regulation goes into effect in May. There are severe penalties for companies that are found to be in non-compliance, so understanding the rules is vital to your business.
Here are three steps to consider with regard to GDPR: [click to continue…]
Dear Affiliate Summit Community, friends and family,
My business partner, Shawn Collins and I have some big news to share with you – Affiliate Summit has new ownership.
Missy Ward and Shawn Collins at Affiliate Summit 2005
We have been acquired by Clarion Events. We have been working on this since the start of the year, and everything fell into place just before we kick off Affiliate Summit East 2017.
As far as Affiliate Summit operations are concerned, Shawn and I are the Co-CEOs and aren’t going anywhere. You’ll see our team, that you’ve gotten to know over the years, in NYC, and we’re all working on Affiliate Summit West now, too.
So, everything is the same, and nothing changes? [click to continue…]
In May of 2015, the Federal Trade Commission released new guidelines that directly affect most affiliate marketers. The last time the FTC published guidelines related to affiliate marketing was in March of 2013 when the FTC released its updated “.com Disclosures”.
In May 2015, the FTC updated its “Endorsement Guides,” covering issues such as disclosures in close proximity to affiliate links, buying “Likes” and incentivizing Tweets, and required disclosures in consumer reviews.
Disclosure of Potential Commissions Near Affiliate Links
Many affiliate marketers create content around to products that would appear on blogs or consumer reviews sites, with affiliate links to retailers embedded into the content. The new version of the FTC’s Endorsement Guides clarifies that affiliate marketers must disclose their relationship with the retailer in a “clear and conspicuous” manner, so that consumers can decide how much weight to give the product review or endorsement. [click to continue…]