Search Affiliates: Partners or Parasites? presentation from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV.
Using real world case studies of Search and Affiliate integration, we will strike down the popular myths of search affiliates, and discuss how to integrate and improve ROI across both channels.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.