January 2013

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

Affiliate Summit turns 10 this year, and we thought it would be fun to return to our roots with the inaugural Performance Marketing Summit on March 12, 2013 in New York City.

Not only is the Performance Marketing Summit taking place at the Baruch College Vertical Campus, which was the site of Affiliate Summit 2003, but we're also going back to a maximum capacity of 200, as it was for that show.

With less than 70 spaces remaining, you may want to lock down your registration before the sell out, or you might be forced to pay twice the amount (if not more) picking up a ticket on the secondary market.

I hope that you'll join us in NYC for this intimate setting and one-track sessions where speakers share their secrets and everyone is treated as peers.

Shine on,


About Performance Marketing Summit

Performance Marketing Summit, by Affiliate Summit, is a different kind of event than you might be used to.

No Exhibit Hall. No Meet Market. Just 200 people in one room, for one powerful, productive day.

The Inaugural Performance Marketing Summit will take place at the Baruch College Vertical Campus in NYC. (site of Affiliate Summit Social Media in 2008 and the first Affiliate Summit in 2003).

What You'll Be Learning

The agenda is packed with 20-minute clear and concise sessions from a variety of leaders in the industry on tactics, resources, ideas, and success.

Here's a taste of some of the topics being covered:

  • Emancipate Yourself from Mental Slavery
  • Build a Better Program: Segmentation, Attribution and Motivation
  • Mobile Affiliate Marketing Insights
  • Social Media Buying Campaign Tricks
  • Do Not Track vs. Affiliate Marketing
  • The Mobile and Social Engagement Story
  • Should Last Clicks Still Rule?
  • Behavior Driven Gamification in Performance Marketing
  • Rapid Media Buying at Massive Scale
  • How Affiliate Marketing Helps Brand Exposure

You can view the full agenda here.

Power-Packed Networking

We've got your coffee breaks and networking lunch covered (along with a few surprises). To wrap things up we'll also feature a fun-filled, open-bar cocktail party at Rodeo Bar, where you can mix and mingle with other attendees and speakers.

Don't miss out on this action-packed, educational and networking event. Less than 60 seats remain!

Only $199!

The Central Florida Affiliate Marketing Meetup, hosted by Affiliate Summit took place last night.

Mike Nunez, owner of AffiliateManager.com, provided an informative session to a packed house on Live Site Reviews.

Attendees offered their sites to this open session and got advice on usability, SEO, conversions and revenue streams.

If you missed the event you can find some of the key takeaways below:

  • Get to your main point quickly, so the user knows what your site is about
  • Add a person's face with your Call To Action (CTA) in the top right, with your phone number. People are drawn to faces and will usually look where the persons eyes are looking so make sure to place another call out where the persons eyes are looking.
  • Blue and Green are natural colors that we see everyday and therefore we instinctively pass over these colors. Try using a soft orange for your CTA.
  • Try “Get Started” or another CTA that suggests building a relationship.
  • Flashing banners are too distracting and take up too much real estate, put your main points above the fold.
  • Use http://www.clicktale.com/ to see where your visitors are looking on your site, see how far they scroll down, then move around your content.
  • If you are looking for newsletter sign-ups then have that be your main focus, put it at the top of your page.
  • Use Light boxes to highlight your CTAs, newsletter signups etc.. but don't over do them.. make it so the visitors only see them one their 1st visit.. a good resource for this would be AWeber.
  • If you look at your site and you can not immediately tell what the company does then the visitor will not either, make sure you clearly state what the company does and how you can solve the visitors pains. Your visitors are there for a reason, now tell them how you can help them. Don't make them search and scroll, just tell them.
  • Put your tag line under your logo a the top of your page
  • Add CREDIBILITY to your site, statement of what you do, how you can solve your customers pains, what results you have seen, companies who have endorsed you, media that has written about you, certificates you have etc.. do not lie, or fake it.. use real data or average.
  • CTAs work best with a lighter background color and darker text, no italics, or cursive fonts, make it bold and easy to read.
  • Do not over do the menu.. don't overwhelm your visitors with too many navigation options.
  • Use contrasting colors to draw eyes to your CTAs
  • Carry your brand scent on all pages, landing pages, and advertisements. This means – Keep the same look and feel across all platforms.
  • Improve page load time and optimization
  • Make sure all images have proper Alt Tag titles
  • Use text whenever possible, rather than images with text
  • Use your header tags appropriately (H1, H2, H3 etc)

Even the more advanced attendees left with action items to improve their sites.

To join the Central Florida Internet Marketing Meetup Group and find out about upcoming events, please check us out on Meetup.com.

Our next meetup takes place on Tuesday, February 26th where the presenter will be Davey Taylor Affiliate Manager at PeerFly. There is never a charge to attend our meetups.

To find an Affiliate Summit sponsored meetup group in your area, please visit http://www.affiliatesummit.com/meetups/

There was a keynote panel discussion with affiliates who have grown from traffic arbitrage into building well-recognized, very successful businesses at Affiliate Summit West 2013, which took place January 13-15, 2013 at Caesars Palace Las Vegas.

Affiliate Summit West 2013 Sunday Sessions

The panel was moderated by Amanda Orson, Managing Partner at Lacuna Group LLC, and the panelists were:

  • Brandon Adcock, Co-Founder, Direct Digital
  • Jason Akatiff, President, A4D
  • Mike Cojanu, CEO, WhatRunsWhere
  • Cyrus Lohrasbpour, Founder and CEO, LeanMarket

More details on Affiliate Summit at AffiliateSummit.com.

Video: Affiliate to CEO from Guys Who've BTDT Keynote at Affiliate Summit West 2013

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