October 2013

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

Get Your Message Out to the Performance Marketing Industry

Introducing the Performance Marketing Marketplace

Yesterday, the Performance Marketing Association launched the PMA Marketplace, a resource enabling merchants, affiliates, networks and service providers to:

  • Get their message out to the Performance Marketing Industry via guest posts on industry blogs
  • Purchase in-person or telephone consultations from industry professionals
  • Place open job positions on their Jobs Board [coming soon]

The impetus behind the creation of this resource was to raise funds to support the Performance Marketing Fairness Fund which helps the PMA continue its advocacy efforts for our industry. All proceeds from purchases made from the Performance Marketing Association Marketplace will go directly to this fund.

At the present time, guest posts are available on the following industry blogs:

… and there's more coming!

Additionally, you'll find in-person and telephone consultations provided by various industry luminaries and opportunities to get your short message shared socially.

Support the PMA and Spread Your Message

Ordering is easy.  Simply select the blog that you'd like your post to be placed on, or choose your professional in-person or telephone and complete the order online.*

Donate Your Services or Blog for the Cause

If you'd like to volunteer your professional services or guest blog space to the PMA Marketplace to help us raise funds, please contact us.

Shop the PMA Marketplace at ThePMA.org/Support Now >>

*With content related purchases, all final editorial decisions will be made by the blog owner, but we will put you in direct contact with them so that you can work out what is best for both parties.  If, for some reason, you can't make it work, prior to a publish, we will happily fully refund your purchase.

10 Spoooooooky Myths About Affiliate Marketing

It’s that time of year again! Soon the streets will be filled with little ghosts and goblins and princesses and super heroes as trick-and-treating begins in earnest.

But, it’s not just scary costumes, black cats, and witches you need to worry about this Halloween – it’s the spoooooky myths about Affiliate Marketing you need to watch out for!

Here they are. Prepare to be very, very frightened. Okay, not really.

#1. Affiliate Marketing Is Too Difficult!

I hear this one all the time. But I promise you this, 15 minutes with me will get you started on the affiliate marketing path, and you will be surprised how much you can do with some commitment and a willingness to learn as you go. Just ask anyone who I wrangled into this business. They may have come into it begrudgingly, but they like me a whole lot better now 🙂

#2. Affiliate Marketing Is Super Easy!

Okay, I know I just said affiliate marketing isn’t uber-hard to do, but guess what? It’s not all that easy either. You can’t just set up a fast and dirty website and expect to sit back and collect cash. You have to be willing to put effort into it if you want it to work (as with most things!).

#3. You Gotta Have A Niche!

Sure, it’s good to choose a market that you have an affinity for, but that doesn’t mean you have to be locked in a small niche market only. You can choose a broader niche or a range that offers a related group of smaller niches – whatever works for you.

#4. All the Good Niche Markets Are Taken!

Now, now. Calm down. There’s plenty of room for everyone. If the niche you’re passionate about is saturated, choose a related niche, or a secondary passion. If you are determined to build your business on your passion even though there is competition, well, go for it and just be the best.

#5. You Only Need One Affiliate Program.

It might seem like you have only one affiliate program choice – particularly if you’ve picked a micro niche – but it’s best to have more than one program if you can. Customers like to price shop, so give them that option without losing the conversion. [There's more to affiliate marketing than Amazon. #justsaying]

#6. You Need Every Affiliate Program EVER!

I once read about an affiliate marketer aiming to have 2000+ programs on his site. Wow. That’s… a whole lot. I suppose it depends on your marketing plan; are you a sniper aiming at specific targets, or are you just pointing a machine gun at your site and hollering as you fire away?

#7. There’s No Money In Affiliate Marketing.

Ha ha ha! That’s just silly. And obviously not remotely true. A portion of ShareASale's Top Merchants paid out over $25 Million in commissions last year alone!

#8. You’ll Make Millions, Fast!

Of course there is money to be made, and a well-crafted affiliate strategy can net you some serious profits. But it can take years for it to be a full-time income, and you may never make millions. Have faith, though: with hard work, it can certainly increase your income.

#9. It’s Too Late – the Market Is Over-Saturated With Affiliates

There is no doubt that it is a more crowded field than it was ten years ago, but the reality is this: a lot of the folks setting up affiliate sites aren’t doing a very good job. Just because they have a ton of flashy banners doesn’t mean they are actually earning anything. Get out there and be awesome.

#10. Affiliate Marketing Is Going To Disappear!

No, it’s not. It’s changing, and that’s great. Sure, Nexus Taxes and all of the changes to Google’s algorithm have impacted affiliate marketers, but most of us have learned to grow with that change. And we all know that which doesn’t evolve, well, dies. So bring on the change; we can handle it!

Chances to Win Passes and News for Affiliate Summit West 2014

If you have missed the early bird prices there are other opportunities to attend Affiliate Summit West 2014 for free.

We have:

The Meet Market may be sold out but we still have space available for booths and we still have opportunities for sponsorships. If you are not sure about the importance of what exhibiting can do for your business, you can read about it in Shawn’s latest book, “How to Get the Most from Exhibiting at Conferences“.

Over the next few weeks we will be conducting interviews with the speakers for the upcoming Affiliate Summit West 2014. If you have missed past Affiliate Summit conferences, or went but wanted to go to two sessions that were at the same time, we have the videos of the sessions posted up on YouTube for you to view.

One of the Keynote Speakers for Affiliate Summit West 2014 has been announced and we are happy to say that Derek Flanzraich will be presenting.