Come Celebrate Affiliate Summit’s 10th Birthday During #PMS13

Affiliate Summit turns 10 this year, and we thought it would be fun to return to our roots with the inaugural Performance Marketing Summit on March 12, 2013 in New York City.

Not only is the Performance Marketing Summit taking place at the Baruch College Vertical Campus, which was the site of Affiliate Summit 2003, but we're also going back to a maximum capacity of 200, as it was for that show.

With less than 70 spaces remaining, you may want to lock down your registration before the sell out, or you might be forced to pay twice the amount (if not more) picking up a ticket on the secondary market.

I hope that you'll join us in NYC for this intimate setting and one-track sessions where speakers share their secrets and everyone is treated as peers.

Shine on,

Missy

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About Performance Marketing Summit

Performance Marketing Summit, by Affiliate Summit, is a different kind of event than you might be used to.

No Exhibit Hall. No Meet Market. Just 200 people in one room, for one powerful, productive day.

What You'll Be Learning

The agenda is packed with 20-minute clear and concise sessions from a variety of leaders in the industry on tactics, resources, ideas, and success.

Here's a taste of some of the topics being covered:

• Emancipate Yourself from Mental Slavery
• Build a Better Program: Segmentation, Attribution and Motivation
• Mobile Affiliate Marketing Insights
• Social Media Buying Campaign Tricks
• Do Not Track vs. Affiliate Marketing
• The Mobile and Social Engagement Story
• Should Last Clicks Still Rule?
• Behavior Driven Gamification in Performance Marketing
• Rapid Media Buying at Massive Scale
• How Affiliate Marketing Helps Brand Exposure

You can view the full agenda here.

Power-Packed Networking

We've got your coffee breaks and networking lunch covered (along with a few surprises). To wrap things up we'll also feature a fun-filled, open-bar cocktail party at Rodeo Bar, where you can mix and mingle with other attendees and speakers.

Don't miss out on this action-packed, educational and networking event. Less than 60 seats remain!

Only $199!

Resolve to Become a Fierce Competitor

As the curtain slowly falls on the holiday shopping season, merchants and affiliates are faced with discovering new techniques to keep up with ways in which consumers discover, consume and engage about products and services.

Couple that with the challenge of marketing in an economic state of uncertainty; the inherent affiliate marketing industry issues such as Affiliate Nexus Tax, multi-channel attribution and nefarious marketing tactics; and you have a recipe for a potentially frightening 2013.

Struggling companies will see it that way, but not fierce competitors.

Fierce competitors see these challenges as a way to empower their companies to find innovative ways to stand out as a leader in their category, even on reduced marketing budgets.

Fierce competitors compete strongly by remaining visible. They reassess their marketing strategy to optimize every dollar spent. They evaluate their brand to determine their relevance in current market conditions.

They aggressively pursue the underserved customers of their competitors and engage their own apathetic customers to make them brand-loyal. They forge partnerships, hire previously unattainable talent, get rid of dead weight and nurture great employees. They out-innovate their competition and go after market share.

Fierce competitors don’t play it safe.

Do You Have What It Takes To Be Fierce?

Almost everyone knows the story of Daniel “Rudy” Ruettiger, who became the inspiration for millions in the movie, “Rudy” depicting his journey as a Notre Dame football player. Those attending Affiliate Summit West 2013, will get to hear Rudy tell his story first-hand during his keynote address on Monday, January 14th.  (I just finished reading his new book, “Rudy:  My Story“.  If you think the movie was inspirational, his “real” story, will blow you away)

His is a story focused on a series of triumphs over seemingly insurmountable odds; or as I like to call it, “Any given day in the life of an affiliate marketer.”

Rudy believes that people are not born with more heart, more drive, and more passion to accomplish their dreams than the next guy. But rather, one must find their drive and passion one step at a time by growing up, making mistakes, learning from them and pushing forward.

To become fierce, you must learn how to pick a goal and keep your eye on the prize at all times. You must train to become better, surround yourself with like-minded people that will help you reach your goal, stick it out when things get tough and reward yourself when you deserve it.

In 2013, I challenge you to win more of the business that is out there waiting for you.

Dream bigger. Make strategic marketing decisions. Summon your “Inner Rudy” to push forward.

Get fierce.