While strolling through the ShareASale block during Affiliate Summit East 2012, I caught up with Brian Littleton, CEO of ShareASale who was demonstrating some of their new features which as a ShareASale merchant and affiliate, I was unaware of and think are extremely important for affiliate and merchants to know about.
These new features center around two key areas of any affiliate marketing strategy; segmentation and attribution, and when implemented by merchants can immediately re-open the door to affiliates that those merchants may not have accepted into their programs before; such as coupon or rewards-type affiliates.
ShareASale's New Tag System
Similar to tagging content or friends on a social marketing platform, ShareASale's new Tag System allows merchants to categorize affiliates with unlimited amounts of tags (such as “coupon affiliate”, “ppc affiliate”, “U.S. affiliate”, “cash back affiliate”, “Recruited at ASE12”, etc.) and unlimited rules-based options, allows merchants to alter how commissions are paid based on those tags and other information.
Some examples that I can think of where this can be used successfully are:
- Exhibitors at Affiliate Summit might offer a bonus to new affiliates that they recruited there, when the affiliate activates within a set time period.
- “Top Performer” or “Rising Star” bonus commissions
- Varied commission rates for content affiliates versus a rewards or coupon site.
Pay Multiple Affiliates For One Transaction
In the ShareASale system, I am able to see the actual transaction itself, the last click affiliate (the affiliate that was paid) AND all the clicks before that related to any other affiliate in my program.
ShareASale's tagging system enables merchants to pay more than one affiliate for a sale or pay a specific type of affiliate a different commission rate than their standard program commission.
For example, many merchants (including Affiliate Summit) have previously not allowed affiliates who send traffic primarily through the use of a coupon into their programs. Many merchants have felt as though the consumer was nearly finished with their transaction and may have simply Googled a coupon, finding an affiliate site that offered one; causing that coupon affiliate to get a sale and earn a commission that in all likelihood, would have happened anyway.
ShareASale merchants can use tag rules (exact tags, timeframes and specific patterns) to automatically go back to check to see if there was a previous click that the merchant may also want to commission at any rate they set.
I can totally see how their new tag system can help ShareASale's affiliates and merchants agree on very specific actions instead of either being forced out of a program entirely or put behind a blanket policy. Everyone wins.
Attention ShareASale Affiliates and Merchants!
As I missed this new feature going live, I have to assume that other ShareASale merchants may have missed it too.
If you're a ShareASale affiliate, you may want to talk to your ShareASale merchant to make sure they know about it too — especially if you've not been able to work with them before.
See ShareASale's New Tag System in Action
Here's a video from Brian Littleton going through the new ShareASale tag system, so you can get an idea of how neat it is for yourself. It's very robust.
Now to go talk to my business partner about what we're going to do with our program!
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