BigMouthStrikesAgain – Scott Stratten: Putting the “Un” in Marketing
Listen above, on GeekCast.fm, or download to iTunes.
My guest today was Scott Stratten, President of UnMarketing. He's widely-known for his viral video talents and is the unofficial Mayor of Twitterville.
In this podcast, Scott talks about:
His diverse marketing background and what “UnMarketing” is all about.
Whether it's possible to market something you could care less about.
What Twitter is to him, how he makes use of it and how he finds the time to Tweet as much as he does.
Tips on how to grow your Twitter followers
What he would do if Twitter ceased operations tomorrow. [Scott nearly has a heart attack during the portion of the show]
What he would do differently in business if he was given the power of a Do-Over and the scoop on BuildYourFollowing.com
What he finds frustrating about social media today
The best and worst of his viral marketing campaigns and tips on how to make a video go viral
The TweetAThon he created for 12for12k in which he raised $16,000 for charity in one day
Scott was a good sport and answered a ton of personal questions. Find out what he'd do with $5mm start-up capital from Google; his best qualities and worst habits; what he feels more people should know about him and more by listening in to the podcast above.
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