Izea Raises the Bar; Introduces Disclosure Audits

by Missy Ward

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

Image of raising the bar I just finished reading Ted Murphy's announcement on the Izea blog regarding their new disclosure audit capability, and had a few thoughts on this that I wanted to share.

I wondered to myself whether Izea's adversaries, would look at this strategic move as simply “window dressing” to appease sponsored conversation critics, like Andy Sernovitz. Or, would the next-gen marketers be the only people that realize what Izea is doing is nothing short of solidifying their position in this area by setting the standards bar higher and meeting it every time?

Let's face it, if the disclosure and transparency procedures that Izea has implemented are adopted by the bloggers on their network and if compliance is strictly monitored, there is nothing that their critics can do except stomp on their sour grapes and make wine. Any other retort using the words “disclosure or transparency”, would be “so 2006.”.

I commend Izea for taking the steps necessary to be ahead of the curve and conform to the industry guidelines that have been set forth.

What say you?

(Oh, and yes.. in the interest of disclosure, like I say here, I sit on Izea's Advisory Board in good company of other futurists.)

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Missy Ward

Co-Founder & President at Affiliate Summit, Inc.

Missy Ward has been in affiliate marketing since 1999. She is the Co-Founder and Co-CEO of Affiliate Summit, FeedFront Magazine, GeekCast.fm, Founder of AffiliateMarketersGiveBack.com and manages many of her own affiliate sites.