TheSpew Archives - Page 2 of 3 - Affiliate Marketing with Missy Ward, Affiliate Summit Co-Founder & Co-CEO

TheSpew, Episode 8: TheSpew Girls Go Global

by Missy Ward

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Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:

Connie Berg (@connieberg), Head Bird in Charge of FlamingoWorld.com

Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation

Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives

Photo of Andrew Wee Andrew Wee (@andrewwee), who is an internet marketing consultant, affiliate marketer and blogger on WhoIsAndrewWee.com, was our special guest this week.

Andrew joins us from 12 hours in the future, Hiro Nakamura-style from Singapore (that's 10,000+ miles away, a 20-hour plane ride or a mere .5 second jaunt for those of you that can travel at the speed of light.)

The topics that were spewed today were:

How the convergence of social media and affiliate marketing has helped us embark on a new age of international collaboration.
Making the world your market – why businesses need to focus on their international marketing strategies and things to prepare for to make it happen.
International Affiliate Recruitment Strategies for Merchants.
The trends, issues and challenges in the Asian market and how the social media space is shaping up in Andrew’s neck of the woods.
The ubiquitous dilemma of merging or excluding one’s personal life when it comes to business, and how it all plays out on Twitter or Facebook.
The fine line between authenticity and stupidity on Twitter
Why women make better podcasters then men.
FeedFront Magazine is now available for the Kindle.
Lisa's upcoming op-ed piece in the San Francisco Chronicle on California's AB178.
Connie's breaking news on the Minnesota Omnibus Bill #advertisingtax.

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TheSpew, Episode 7: Defying Gravity with Peter Shankman

by Missy Ward

TheSpew

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I (@MissyWard) of Affiliate Summit moderated this week with panelists:

Lisa Riolo (@LisaRiolo), Internet Marketing Consultant

Karen Garcia (@KarenGarcia), Co-founder of GTO Management

Our special guest this week was Peter Shankman, is the founder and CEO of The Geek Factory and founder of Help A Reporter Out (“HARO”), which connects journalists with sources using social media.

Photo - Peter Shankman and Missy Ward
Peter Shankman and I during South by Southwest 2009

Peter spewed the following today:

The backstory on the inspiration and creation of HARO.

His bad case of “A.D.O.S.” and what he does to overcome it.

The parallel between the growth of HARO and the growth of the hair on my legs.

The plans to evolve HARO.

The most outrageous PR stunts he's pulled off.

How he got into skydiving and running and the benefits to him.

Discussion on a jump for “Save the TaTa's” and whether I will join him.

The worst business advice he's ever received.

The right way to use Twitter; how brands fail by using it and how it's helped his business.

Funny Twitter-stances that have happened to him.

How Meagan (Peter's Uber Assistant) puts up with his nonsense.

The 3 women that he'd love to have lunch with and why.

His guilty pleasures and what he wants to do in the near future.

What's in store for Affiliate Summit 2009 East attendees during his keynote — and calls out Chris Brogan (who is the other keynote during Affiliate Summit 2009 East) to not take his ideas.

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TheSpew, Episode 6: Sometimes Technology Really Sucks

by Missy Ward

TheSpew

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I (@MissyWard) of Affiliate Summit moderated this week with panelists:

Lisa Riolo (@LisaRiolo), Internet Marketing Consultant

Karen Garcia (@KarenGarcia), Co-founder of GTO Management

Jen Goode (@JGoode), the Chief Doodler of JGoodeDesigns.com and Carolyn Tang (@catango), Director of Client Services at ShareASale, were our special guests this week.

Sometimes Technology Really Sucks Today's episode reminded me of how much technology can really impact your day — especially when it doesn't work properly.

After each of us dropped off Skype multiple times today, we decided to record the podcast using GoToMeeting, which also failed us.

The result is a mashup of eight Pamela-recorded audio files plus two GoToMeeting files. It's a hot mess.

That being said, the content is still good. If you can get over the poor sound quality and the crappy display of editing you may find a juicy tidbit that will make it worth your while.

If anything else, you can find out why I recorded this podcast without wearing pants.

The topics that were discussed today were:

CafePress' recent announcement regarding changes to their MarketPlace and the impact that it has on their artists.

The 2009 ShareASale Road Trip and what the Client Services Team has in store for their “Shareholders”.

Affiliate Voice and the differences between them and Performance Marketing Alliance

The smarter our phones get, the more rude we get? You decide.

What went on at Ad:tech San Francisco and most importantly, how cool the Affiliate Summit Beer Garden was.

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TheSpew, Episode 4: Brian Clark of Copyblogger — a…

by Missy Ward

TheSpew.fm

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Listen above, on GeekCast.fm or download to iTunes.

I (@missyward) moderated this week with panelists:

Karen Garcia (@KarenGarcia), Co-founder of GTOManagement.com
Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
Kim Rowley (@KIMarketing), owner of Key Internet Marketing

Brian Clark (@copyblogger), the Founder of CopyBlogger.com was our special guest this week.

Brian Clark and I at the Blogger's Lounge at SXSW 2009

The topics that were discussed today were:

Brian reveals how he made the leap from his former “wicked” career to canonical copywriting blogger. He also gives us some insight into Teaching Sells and DIYtheme's Thesis for WordPress (the affiliate program that I manage to benefit the National Breast Cancer Foundation.)
Is it imperative to be a good writer to have a successful blog?
Is it worth taking a citation from the grammar police in order to get your point across?
Are journalists dinosaurs?
Can you blog about something you're not interested in?
Effective tactics for writing blog post headlines
Strategies affiliate marketers can employ to get their visitors in a buying frame of mind
Newspapers are on the endangered species list. Are they worth saving? Is Journalism as we know it we know it today, at risk?
Digital reading: Can the book/magazine/newspaper to reader relationship withstand the Kindle to reader relationship?

Fortuitous tidbits brought up in today's episode:

Brian digs AC/DC and was formerly an exotic dancer in Austin, TX?
I own 960 pairs of shoes, cut coupons for therapy and like to wipe my newspaper-covered hands on the jackets of random people on the NYC subway.
Lisa subscribes to and reads over 50 magazines per month.
Karen has only purchased 2 newspapers in the last 6 years.
Kim does not like anything between her toes.

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