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TheSpew – Episode 3: Ted Murphy’s Tongue, Blogging for…

  • by Missy Ward

TheSpew

[display_podcast]

Listen above or download to iTunes.

I (@missyward) of Affiliate Summit moderated this week with panelists:

  • Connie Berg (@connieberg), Head Bird in Charge of FlamingoWorld.com
  • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
  • Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives

Ted Murphy(@tedmurphy), the Founder and CEO of Izea was our special guest this week.

Ted Murphy on Missy Ward's Flickr Stream

The topics that were discussed today were:

  • Bloggers are adding more affiliate marketing to their blog monetization. Why now and what are the opportunities for big-time bloggers and the little guy?
  • The opportunities for bloggers and advertisers with SocialSpark and PayPerPost
  • Why Affiliate Managers should be concentrating on recruiting bloggers and how to go about doing so the right way.
  • The financial effect that affiliate marketing has had on affiliates' lives and the gamble getting into the industry. (We were too long-winded on the other topics that we decided to table this for another time).
  • Lisa Picarille debriefs us on Lobby Day in Sacramento

Show Notes:

  • Missy checks her ego and the door and makes a new rule that the weekly special guest shall always pick the opening music.
  • Great brands paired up with great bloggers = win-win (ex: Wal-Mart 11 Moms, Chris Brogan and Kmart)
  • The differences and opportunities between SocialSpark and PayPerPost
  • How advertisers are measuring social media campaign successes
  • Why more bloggers are monetizing their blogs now via affiliate marketing, sponsored posts, etc. and why is Marshall Kirkpatrick still shaking his head at it?
  • What's the deal with “the Tongue“?
  • Missy's going to IzeaFest at Seaworld. Is the conference for you, too?
  • How Advertisers, Affiliate Managers and OPM's should approach bloggers — and how NOT to.
  • How a random product can create buzz via social media (ex: Xshot)
  • San Francisco Lobby day updates regarding California AB 178 and why Karen Garcia is a Rockstar!
  • Calling all Minnesota Affiliate Marketers: Connie Berg needs your help to fight #advertisingtax in your home state
  • Missy loves Quickertek.com ‘s External Battery for the MacBook Air, but hates the fact that they don't have an affiliate program
  • On the road again…. IM Spring Break – April 2-4

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TheSpew-Episode 2: California AB178 for Dummies #advertisingtax

  • by Missy Ward

TheSpew

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I
(@missyward) moderated this week with panelists:

  • Karen Garcia (@KarenGarcia), Co-founder of GTOManagement.com
  • Lisa Riolo (@LisaRiolo), Internet Marketing Consultant
  • Kim Rowley (@KIMarketing), owner of Key Internet Marketing

Our special guest this week is Brian Littleton (@BrianLittleton), President and CEO of ShareASale.com. (Kudos to him for being our first male guest and for taking on the ladies!)

This week's episode covers:

  • The turmoil surrounding California Assembly Bill 178 (the knock-off of the NY Bill that targeted affiliates and rocked the Affiliate World)
  • The Bill explained in layman's terms and why the ugliest word in the English language is “nexus”.
  • Who is affected by this bill and why it's more than just affiliates and merchants in California that have to be worried.
  • Why “nexus” is being challenged now by states across the country even though the Supreme Court ruled on this subject 20 years ago in Quill Corp. vs. N. Dakota.
  • What ShareASale as a network is doing to help affiliates and merchants in affected states.
  • What affiliate marketers are doing to fight AB 178 and how you can join the grass roots efforts to help squash it, too.
  • The additional states that are working on similar anti-affiliate legislation and where it all stands today.

Other topics that were discussed and laughed over were:

  • Go-Girl: The female urination device.
  • Brian Littleton's interview for a new VH1 reality show
  • Working from home and balancing time for the kids (Missy, FAIL).

Show Resources:

How you can help re: #affiliatetax #advertisingtax
New York Affiliate Voice
California Affiliates Forum on ABestWeb
Performance Marketing Alliance's Campaign to Fight AB178
5 Star Affiliate Programs
Amazon's Line in the Sand
Affiliate Taxation: Time to Fight Back
Cal-Tax Analysis: Sales and Use Tax Nexus Dilemma
Google's Stance on the Sales Tax Issue

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TheSpew is also available for download on iTunes

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TheSpew – Episode 1

  • by Missy Ward

TheSpew

[display_podcast]

TheSpew Episode #1 is now under our belts. Coming in at a little over an hour after two Pamela Fails. (We dare you to find them!)

Listen above or on GeekCast.fm.

I (@missyward) moderated this week with panelists:

  • Connie Berg (@connieberg), Head Bird in Charge of FlamingoWorld.com
  • Lisa Picarille (@lisap), Media junkie, social media lover, former Editor-in-Chief Revenue Magazine
  • Karen White (@KarenWhite_LV), former Managing Director of Squirt Gun Media

Wendy Piersall (@emom), Founder & CEO of Sparkplugging.com was our special guest this week.

Show Notes:

  • Karen White's surprising announcement
  • Missy's PubCon and SXSW trip to Austin – “Brand Moi and Zero Signs of Recession”
  • Loren Feldman is a nice guy, no matter what he says.
  • Peter Shankman better get in touch with Missy re: skydiving for Save the Ta-Ta's
  • RackSpace Cloud SXSW Lounge Party: Hookahs, hummus, henna and Missy Loves Rocky Barbanica, Scoble's Producer
  • Hangin' with the DIYThemes guys (Brian Clark and Chris Pearson) and all the cool stuff coming for ThesisAffiliates.com
  • Rise of women-owned internet marketing businesses.
  • How being an “online woman” has changed through the years
  • The 3 “Most Stand-Up” guys we know (in today's episode): Chris Brogan, Shawn Collins, Joe Morin
  • Affiliate managers must use Twitter. Period.
  • How Wendy Piersall got into the Mommy-Blogging business
  • Why Brands are all over Mommy-Bloggers and how it's helped them both out.
  • Walmart 11 Moms Campaign – Marketing Done Right.
  • Tips for Newbie Mommy Bloggers
  • Dating and Relationships in the industry – the ultimate Catch 22
  • Inbound Marketing Summit and GaryVThunderCruise

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