TheSpew, Episode 7: Defying Gravity with Peter Shankman

by Missy Ward

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

TheSpew

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Listen above, on GeekCast.fm or download to iTunes.

I (@MissyWard) of Affiliate Summit moderated this week with panelists:

Lisa Riolo (@LisaRiolo), Internet Marketing Consultant

Karen Garcia (@KarenGarcia), Co-founder of GTO Management

Our special guest this week was Peter Shankman, is the founder and CEO of The Geek Factory and founder of Help A Reporter Out (“HARO”), which connects journalists with sources using social media.

Photo - Peter Shankman and Missy Ward
Peter Shankman and I during South by Southwest 2009

Peter spewed the following today:

The backstory on the inspiration and creation of HARO.

His bad case of “A.D.O.S.” and what he does to overcome it.

The parallel between the growth of HARO and the growth of the hair on my legs.

The plans to evolve HARO.

The most outrageous PR stunts he's pulled off.

How he got into skydiving and running and the benefits to him.

Discussion on a jump for “Save the TaTa's” and whether I will join him.

The worst business advice he's ever received.

The right way to use Twitter; how brands fail by using it and how it's helped his business.

Funny Twitter-stances that have happened to him.

How Meagan (Peter's Uber Assistant) puts up with his nonsense.

The 3 women that he'd love to have lunch with and why.

His guilty pleasures and what he wants to do in the near future.

What's in store for Affiliate Summit 2009 East attendees during his keynote — and calls out Chris Brogan (who is the other keynote during Affiliate Summit 2009 East) to not take his ideas.

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Missy Ward

Co-Founder & President at Affiliate Summit, Inc.

Missy Ward has been in affiliate marketing since 1999. She is the Co-Founder and Co-CEO of Affiliate Summit, FeedFront Magazine, GeekCast.fm, Founder of AffiliateMarketersGiveBack.com and manages many of her own affiliate sites.